It’s been projected that sale of tablets will outpace PC in 2015 and so far the current study of PEW reveals an increasing trend in tablet ownership among Americans. The study reveals that one-third of all Americans aged 16 and above already owns a tablet and 24 percent own an ebook reader like the Kindle. Almost half (43 percent) of Americans own either a tablet or an ebook reader.
The study reveals some interesting information on the profile of tablet owners. Let’s take a closer look.
- Tablets are more popular among women with 36 percent of then owning a tablet compared to men with only 34 percent.
- More educated population owns tablets with 49 percent of College-educated people bought tablets and this decreases with educational level. This could also be attributed to the income level.
- Higher Income Individuals are likely to afford tablets with 65-percent of people with income of more than $150,000 a year own tablets and the number decreases with income levels.
- Teenagers love tablets. Tablets are not only popular with kids but with high school teenagers too. 46 percent of teenagers aged 16-17 own tablets.
- Tablets are more popular among Asian-Americans with 50 percent of Asian-Americans has tablets followed by Hispanics at 37 percent, whites at 35 percent and blacks at 29 percent.
- 37 percent of those living in the suburbs own a tablet compared to 36 percent of those living in cities and only 27 percent of those in rural country own a tablet.
On the other hand, below is the profile of Americans who own ebook reader such as Kindle.
- Women read more than men with 27 percent of women own tablets compared to 22 percent of men.
- Whites own most ebook readers at 26 percents
- Those aged between 30-49 own the most ebook reader (30 percent)
- Those with higher education, higher income, and live in suburban areas buy most ebook readers.